The management Module Area imparts a combination of financing, organisation, planning and administration abilities in addition to competent communication skills, which will give students the opportunity to acquire the knowledge and abilities they will need as mangers. Students need to understand the appropriate project management options and strategies, in order to properly plan and conceptualise World Heritage sites. Management involves leadership tasks that can be derived from definable aims and that are implemented in project teams. Projects are carried out in all fields of cultural and business life. In World Heritage Studies, the technical aspects are as important as the economics, organisational, cultural, historical and social aspects.

Modules offered in this area:

Heritage Management and Management Plans
This module provides students with the necessary tools to conceptualise the challenges and needs associated with heritage management, to develop management plans for heritage sites, to understand general project management requirements, and to implement and monitor management processes. Students will learn how to plan, monitor, implement and evaluate projects in their future careers. Based on the UNESCO Convention and other relevant related documents, students will learn to draft, develop, implement and monitor management plans for World Heritage Sites.

Cultural Management
Culture and heritage are not detached from their practical contexts. Legal, political, historical, social and economic aspects constitute an overriding framework, which students need to understand before they can act efficiently in this field. Cultural management in this respect does not denote the processes and content of culture that need managing – but rather the issues of suitable planning, organisation, steering and evaluation of provisions, which make cultural work possible.

Tourism
Students will acquire an understanding of issues relating to tourism, as well as the historical and general developments in the tourism industry today. Furthermore, they will be able to evaluate the impact of the “World Heritage” label on tourism and sites, and learn how to implement different development and mitigation strategies. They will link those challenges and solutions to the overall issues involved in managing heritage sites, in addition to reconciling tourist use, regional development and protection of the inscribed sites, especially in relation to the concept of Sustainable Tourism.

Fundraising and Finance for Heritage
Heritage managers must increasingly rely on a variety of public and private funding opportunities. The aim of this module is to provide a basic overview of the sources and methods that are available to finance heritage sites, as well as putting these methods into practice. The course will enable students to understand the economic challenges, in addition to the administrative and financial requirements of heritage management. Students will get acquainted with different concepts of funding by both state and non-state actors.

Marketing, Public Relations and Media
This module prepares students for specific roles and tasks in their potential future role of heritage managers with a particular emphasis on the concepts, methods and tools for marketing and administering heritage sites. The module will enable students to acquire technical skills, which through public relations and new media, can improve public awareness of these sites. Students will learn about administration issues, methods and techniques involved in the practical administration of the sites, as well as how to deal with external stakeholders and beneficiaries.