The Internet has changed the business world forever. Businesses need an online presence if they are to survive in the international arena. These changes confront companies with new challenges:

“eBusiness or out of business“

Trained professionals who can help companies master this difficult period are currently in short supply. The academic programme eBusiness provides students with the precise expertise key qualifications that companies need in order to survive future global competition in Internet business. The main challenge here is to successfully integrate the Internet into existing company processes and workflows, particularly in terms of profiting from the world-wide Web. Our graduates are interdisciplinarily-trained, holistically-thinking decision makers, who are able to successfully integrate economic necessities with the technical possibilities of the Internet. Characterised by a high degree of social and professional competencies, they elaborate eBusiness activities and assess their economic and legal implications, which they then organise and implement.